Reach a Captive Audience with Invoice Marketing

Remember the stacks of pre-printed forms for your invoices, purchase orders and other documents? Remember throwing them all away every time the form changed?

Pre-printed forms are quickly being replaced by print-on-demand Electronic Forms. Electronic forms tend to be easily accessible, highly customizable and available in both semi-structured and structured formats.  The benefits of electronic forms are largely attributed from their ability to streamline internal and external business communications, meanwhile reducing the manual input of data and human error caused by hard copies.

Invoice Marketing

As you may know, selling to current customers is one the best sales channels for your organization. Simply redesigning your invoice and creating an area for advertisements can show your customer what is new, what is coming up and any great specials you are offering. When these personalized ads are on invoices they will be seen and noticed.

Invoices are Prime Marketing Real Estate

Keep in mind that invoices are another chance for you to establish a repeat point of contact with someone who has already decided to do business with you.

To market on your invoice it is important to keep in mind the following:

  1. You’re working for the consumer so make their lives easier whenever possible.
  2. Adding your contact information to the invoice offers the customer with the needed information at the precise moment they are thinking about you to contact you with further comments or questions.
  3. Another piece of information you customer will appreciate is how easy payments can be.  Be sure to inform them of the methods of payment you accept and where they can use them, this may encourage consumers to purchase more than planned.
  4. Finally, a timely note is a friendly reminder concerning what goods and services that would be appropriate at specific times of the year.   The friendly reminder allows the customer to notice other goods and service you may offer.

With all of your various marketing channels, don’t forget the invoice. Contact us today to get started.