Get Your Business Noticed & Remembered

It can be a daunting task to get your business noticed and remembered in today’s clustered marketplace. Large companies tend to have the budget to finance incredible amounts of advertising, but as a small company, how can you compete?

In a word, Color.

Start by painting a colorful picture for your customers and prospects. Advertisers have known for years that color can be a very powerful tool when communicating. Not only can it be effective in making a statement but it can also increase business. 

• Color Produces a Clearer Recall Studies done by the Pantone Institute indicate that consumers are up to 78% more likely to remember a word or phase printed in color versus a word printed in black and white.
• Color Makes a Better First Impression According to the institute for Color Research, up to 90% of subconscious judgments about a person, environment or item are based on color alone.
• Color Gets Faster Responses A study done by CapVentures found that full color documents generate a 34% faster response rate and a 48% increase in repeat orders compared to black and white documents.

Since color is an obvious strategy to get noticed as well as increase business, it is important to know when to use color.

• Invoices According to a study by Auburn University, color invoices tend to capture attention and get paid 54% faster.  Adding full-color marketing messages to your invoice using new invoice technologies can also increase business.
• Marketing Collateral Desktop publishing programs simplify the task of adding color to marketing materials. Items like proposals, estimates, product brochures and spec sheets have more impact when printed in color. 
• Sales Presentations Most items use PowerPoint to share their ideas. Handing out color printouts can often increase the effectiveness and impact of such presentations.
• Newsletters Monthly newsletters are designed to promote and introduce new products and services. Newsletters when printed in color will have more of an impact and make your company look more professional.

Finally there are new multifunction systems that allow businesses to create color documents quicker and more cost effectively than laser and ink jets.  These systems cannot only help print more color documents, but they can also copy, and scan in color as well. With the productivity speeds similar to the speed of a black and white copier, it is easier and more cost effective than ever before to add color to your life.

To learn more of how color multifunction systems can help your business grow and get noticed, contact us today.